SimplyBe Complaints & Claims
Have they made some kind of mistake?' Plus size brand Simply Be's latest campaign is slammed for featuring 'normal sized' models over curvier women
- Simply Be customers have been left disappointed by the brands latest campaign
- Shoppers have accused the models used in the ad as being 'normal size'
- Models Iskra Lawrence, Marquita Pring and Denise Bidot are sizes 14-18
Plus size clothing brand Simply Be have come under fire after customers complained that their latest campaign does not represent its customers.
The campaign entitled We Are Curves features Iskra Lawrence, as well as Marquita Pring and Denise Bidot advertising the retailer's denim collection.
Despite all three of the models known for being plus size ambassadors Simply Be customers claim that the women in the advert are 'normal sized'.
Several customers have taken to Twitter following the launch of the campaign to complain that larger women are not being represented by the brand.
In some cases customers revealed that they will be boycotting the brand until they represent bigger women.
Speaking to the MailOnline a spokesperson for the brand said: 'Our campaigns celebrate all different shapes and sizes in the way that our customers are all different shapes and sizes.
Others simply branded the advert 'a joke' questioning whether the brand had made some kind of mistake
'In previous campaigns we have featured blogger Gabi Fresh, a size 22, alongside Iskra Lawrence who is a size 14. Our current campaign features a size 14 model and two size 18 models.
'Our mission statement is to offer fashion for all whatever size, shape or body-type.'
The 2017 denim collection for Simply Be was released online at the beginning of March.
skra Lawrence, size 14, in the campaign alongside models Marquita Pring, size 18, who has graced the pages of Vogue Italia's legendary plus-size editorial, and Denise Bidot, also a size 18, who is recognised as a curve 'IT' girl.
The campaign aims to flaunt the 'perfect fit' - with the Shape and Sculpt collection using stretch denim to respond to your curves and retain their shape.
If you or someone you know has been a victim of SimplyBe and have presented a mis-selling claim to them and you think you have been mistreated, we want to hear from you.
Please email us with your story in strict confidence at hello@shoout.com
If we feel we can publicise your story, we will contact you.
